IKEA Customer Loyalty Essay

Customer the true is all abtaboo attracting the right customer, getting them to demoralize, buy often, buy in higher quantities and bring you even more than(prenominal) customers. In short, you build customer truety by treating people how they want to be treated. There are many ways by which IKEA builds customer loyalty. The closing of the loyalty program is to reward IKEAs best customers with discounts and special offers passim the store. The online business of Ikea was developed as a way of generating greater loyalty among the customer base, as it is this that ultimately delivers greater sales and profitability. This was the view of Adri Kraa, genius of Ikea Shop Online, expressed at the Retail Bulletin Summit 2009 when he suggested that only five percent more retention through loyal customers could deliver as much as 60 percent more profits. Through a desire to give customers greater empowerment and wash room the decision was taken to launch the Ikea online store.IKEAs kio sk-based loyalty program IKEA FAMILY has attracted more than 1.6 million members since its launch a few months ago. IKEA FAMILY offers special offers and benefits to customers, as head as program-branded merchandise and promotional events. The Kiosks, which are built, serviced and monitored by Kiosk info Systems, allow new members to enroll and receive a membership poster on the spot. The kiosks also encourage existing members to scan their cards for a chance to win a monthly $100 FAMILY Sweepstakes, as well(p) as view exclusive current IKEA FAMILY discounts and offers. wandering(a) is playing an more and more important role for IKEA as it continues to build momentum for its loyalty program. Mobile is a key part of the strategy, with employees using in-store tablets to sign-up new customers and IKEA sending out SMS alerts to keep consumers updated on new products.