Decision Making Process Model in Real Life Marketing Essay

Decision Making crop Model in Real Life Marketing - Essay ExampleThe process involves a takings of factors that influence the decision making of an various(prenominal) and includes the various heads that a shopper goes through while purchasing a product thus outlining the flow of activities (both physical and psychological) from the beginning to the end. The interview conducted in this certain scenario was that of an individual who had indomit fit to buy a new pull-out waiting area to add to the furniture in their house. The individual needed the waiting area for visiting individuals who wanted to spend the night and thus the subject was very particular about getting this particular type of sofa. By studying the decision making process that took place one is able to identify the various variables that were taken into consideration as well as other influences that a contend a part in the formation of the final decision. The stages that the consumer went through during this proc ess included This was the first stage and the consumer identified the problem that they were faced with (the need that they had) and what was required in order to solve the issue one time it has been pointed out (Blythe, 2008). In this case the main need of this particular consumer was the provision of a place to tranquillity for overnight guests that would not take up too much space due to the size of the individuals living quarters. This could effectively rule out the need for a bed as another(prenominal) one would not be able to fit in the apartment and thus a pull-out sofa arose as the best alternative option on offer. The main issue was ensuring that the needs of the consumer will be satisfactorily met by the purchase of the product that they had in mind (Cheng, Luckett & Schulz, 2003).