Club it part II Essay Example | Topics and Well Written Essays - 1000 words

Club it part II - Essay Example ‘CLUB IT’ Business Issues As more and more customers are visiting the club, there is no mechanism to emphasize individual customer perspective, resulting in vague customer management. For instance, customer interest and likenesses related to the club activities. In this way, the organization cannot take appropriate decisions based on the interest and likenesses of the customers of the club. Likewise, there is no data of ‘customer interaction’ with the ‘Club IT’ services; the staff cannot entertain the customer in a better way. Moreover, there is no interaction of customers with the ‘Club IT’ system. The club currently does not support analytical monitoring of the stock items. It means that the supplier do not know the product demand in the club. The club does not guarantee to provide the merchandize the customer wants. This may impact in a negative customer loyalty issue. The club’s mission is to earn the loyalty of the custo mer. There is no criterion for setting strategic goals for better management, customer relations and satisfaction. The organizations must evaluate the strategic planning activities for the betterment and growth. The planning relies on the available assets of the organization. This area also needs improvement as planning is essential before implementing any strategy. For understanding key issues having a significant impact on the survival and success of the organizations strategic planning is an essential process (Efendioglu & Karabulut, 2010). Implementing E-commerce Systems For making the 3 p relating to (peoples, employees and culture) Customer relationship management system is required. The basic factors which enabled the implementation of customer relationship management systems are the expansion of computers and the global telecommunication infrastructure (Lost'akova, 2009). Customer Relationship Management Customer relationships are occurring on several levels in the club. CRM will share the customer relationship data within the organization employees for making better decisions, follow ups on all dissimilar levels in dealing with the customer. The CRM system will make a customer a useful entity for the organization. The customers are authorized to find information and services to acquire a conclusion resulting in fewer customer staff and order entry. The customer relationship data is centralized and is accessible to all the Club’s employees. It means that all the customer data and history are just away from the ‘click of the mouse’. The customers will feels as a part of the ‘Club IT’ team because they will get what they want, as only delighted customers provides a superb level of loyalty. If the customer satisfaction amplifies, Club IT will get more business and revenue. Supply Chain Management System Supply chain management systems are implemented globally for utilizing their supply chain activities in a productive approach for competitive advantages (Kanji & Wong, 1999). By implementing supply chain management systems, the ‘Club IT’ will able to reduce costs and maximize productivity for inventory and stock management