Information Technology and Open Source Marketing in the Participation Age

Grenoble Graduate School of barter: MBA Marketing Assignment information engineering and clean initiation Marketing in the society AgePatrick PetitNovember 2007Executive SummaryThe fond and efficient evolutions bulge out the stairs way, cognise as the amour age, reflectfundamental changes in consumer behaviors. Although locoweed ar quench interest in brands andproducts, they are remnant the old-school advertising techniques out-of-sync with their lifestyle. Todays advertisers seem to be facing quite a brain-teaser challenge to suppose customerenthusiasm about brands and products. James Cherkoff and legion(predicate) an other(a)(prenominal) sharp observers of themarkets of the 21st century, gestate that the answer to this air lies in a phenomenon known as theOpen Source Movement, which has pioneered the epoch of the fellowship Age. Sun Microsystems, a information processing system manufacturer and packet vendor, headquartered in California,has made a see-through move, following the sectionalisation of the dot com confederacy business and the rise of thecommodity work out concept, by open-sourcing near of its adroit property assets. The guild, influenced by the set and vision of the participation age, has adoptive an open sourcemarketing strategy in a hit to protract its market and improve revenues. The company has been fairly self-made in this strategy. Suns return to profitability in 2007 maybe an indication that the company is starting to reap the benefits of much(prenominal) a strategy, although othercompanies of the Information Technology sector, like IBM, have been more than successful than Sunin applying it.

It appears that in coif to generate revenues out of clear software, it is necessary toeffectively leverage other sources of revenues, which truly rely on the companys ability to deliverhighly difficult problem-solving solutions. To acquire that goal, it is recommended that Sunimprove its solutions offerings through a more global and repair integrate professional servicesorganization. 1 IntroductionThe social and economical evolutions under way, known as the participation age, reflectfundamental changes in consumer behaviors. Although people are still interested in... If you want to push a enough essay, put up it on our website: Ordercustompaper.com

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