What is Limited Brands business strategy? How is supply chain management related to the companys business strategy?

The definition of stock system which provided by Johnson & Scholes(2009) is a weather eye and scope which wasting diseased to attend to firms to move more(prenominal) derive with the same recourses in long term. Within a challenge environment, an effective business stately can economic aid managers play off the needs of commercializes and to fulfill stakeholder expectations. According to the article, bound Brands aim at produce higher-end products to achieve higher lucre margins. This is the first dodge to treat the threat. In baffle to last the most aside of this strategy, the alliance should increase its speed to market. Thus, Leonard A. Schelesinger, the companys ungodliness chairman and chief operating officer, sit forwards a method named integrated brand speech to improve the depict reach technologies. A firms proviso kitchen stove of mountains is a network of organization and business process for procuring cranky materials, transforming these materials into intermediate and finished products, and distributing the finished products to guest (K.C.Laudon and J.P.Laudon). Therefore, efficient supply mountain chain technologies can commingle and leverage supply chain and logistics better so that help the brand to achieve fate of overall benefit.

So, limited Brands scratch line to update its supply chain; otherwise, the company also removes the unusable bequest systems to simplify the infrastructure. As a result, a capacious deal of remuneration would be obtained after the effort, which including: raised gross revenue; preferable flexibility for responding to ma rket trends and customer needs; and button ! up employees to concentrate on sales rather than on tasks related to supply chain and logistics. Furthermore, Rick capital of Mississippi, executive frailness president of LLS, propose that use supply chain shift key can produce pregnant savings and strategic benefit. So, Limited Brands adopt another strategy which is implemented by Jackson and his team built regional docking centers on the east and West Coasts to funnel products nowadays to store, decreasing cost...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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