"The aim of marketing is to know and understand the customer so well that the product or service fits him or her and sells itself." (Drucker) Produce arguments for and against this statement.

In 1973, Peter Drucker stated ?The aim of marketplaceing is to greet and go steady the client so well that the return or helping fits him or her and sells itself.? Considering that marketing is an exchange abut between both parties which results in both customer and organizational gaiety (Kolter & adenylic acid; Keller 2006). It seems logical that, if a condescension is fitting to produce a product that is able to sell itself (i.e. does non require the help of a sales person) then marketing would be accomplished. That is, the customer acquires the product they are looking for, and the business gains its profits. However, Drucker further complicates the land site by saying this is achieved through ?knowing and understand the customer well.? This suggests that knowing and understanding customers of necessity is the only factor that matters. moderne day marketers embrace the model of finding the right product for their customers (Kolter & Keller 2006). Thus by identifying and pleasing customer needs this will lead to satisfaction of current customers and the attraction of newfound customers (Wangenheim & Bayón 2007). For example, when Sony invented its Play Station, Gillette its Mach III razor, and Nintendo its Wii in all three companies designed a product that customers desired so much they were make full with orders before the products reached retailers (Kolter & Keller 2006).

Furthermore, by dividing consumers into groups of plurality that share the akin needs, businesses are able to concentrate their efforts change to marketing achiever (Kennedy 2000). In 2003 Starbucks and Pepsi found and exploi! ted the initiative in the market for ready-to-drink coffee products. This proved a booming venture for the businesses and they are now market leader in the industry. However, it was not as simple as identifying customers needs. Starbucks and Pepsi produced marketing campaigns that would invoke peoples... If you want to add up a full essay, order it on our website: OrderCustomPaper.com

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